Media and Obama inauguration

Obama’s inauguration didn’t beat Reagan’s as far as TV audiences are concerned; but (for obvious reasons) it was a web event par excellence.

“Nearly 37.8 million Americans watched the inauguration of President Barack Obama [on television], making Obama’s inauguration the second most-viewed Presidential inauguration since Ronald Reagan’s record 41.8 million viewers in 1981,” reports Media Week.

Who won the web traffic race? CNN, according to the WSJ. “CNN Digital News Network was the most-visited news Web site on Inauguration Day, according to Nielsen Online, with more than 11 million unique viewers. That’s a 41% increase in traffic compared with Jan. 13, the Tuesday a week earlier. Competitor MSNBC, which launched new features on its online-video player, came in second with 10 million unique visitors. Rounding out the top three was Yahoo News, ranked with 9.1 million.” But – interestingly – conventional newspaper sites also did well. “Traditional newspaper sites cracked the top 10, with the New York Times site garnering 2.4 million unique visitors. The Tribune newspapers and the Washington Post also ranked within the top 10, getting 2.3 million and 1.7 million unique visitors respectively.”

Good reviews of media coverage at LA Times,  editorsweblog, and this extremely useful graffik in the New York Times, which compares all ways of watching. Who wins? newspapers, according to the NYT…

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: