Shane Richmond at the Telegraph argues for free content, based on the idea it builds a community or audience. This can then be”monetised” (squeezed for cash) in other ways. He quotes a recent presentation focussed on the rock musician Trent Reznor: “Connect with fans (cwf) then offer them a reason to buy (rtb). It’s almost absurdly simple: cwf + rtb = $$$$.” This will appeal to those with a leaning towards marketing-led approaches to sales, to the more populist “roll up, roll up” journalists, and to those who have a vague inkling about how to work an audience. It won’t appeal to those who think more in terms of civic issues, culture, education and the higher-end of journalism.