As I have noted before, advertising revenue is not looking good, online or offline. At paidContent (best place to stay informed on media and revenue stuff), “The year is barely two months old and already, analysts are writing it off. UBS Equities didn’t wait long to revise its media ad spending forecast downward, as analyst Matthieu Coppet says the new estimate for online revenues in 2009 is 1.4 percent growth. The old estimate was 10.4 percent growth.”
“Globally, UBS expects newspaper ad revs to fall 11.7 percent in ’09. That compares to last year’s 6.7 percent drop, while expecting a further slide of 2.8 percent in 2010…”
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