FT China venture

The FT is about to launch a new pay website aimed at investors in China, FT China Confidential.

Interesting from a media perspective. “The FT’s model of mixing free and premium content has recently gained currency as a way to save newspapers as advertising shrinks,” says PaidContent. “But this example is even more resistant to emulation by general market papers-if only because it will be almost exclusively marketed to investment professionals and analysts, who will be able to cover the subscription cost through their work.”

Interesting too from a China perspective. The editor is well respected in the field. “James Kynge, Editor of China Confidential, is a former chief of the Financial Times’ bureau in China where he lived for a total of 16 years. During his time in China he was President of FTChinese.com and FT Rui Magazine and headed up Pearson Plc’s group of 11 companies in China,” says the FT. But: is this a good time for a China website, given the economic downturn?

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