Seattle PI goes web-only

The Seattle Post-Intelligencer is moving digital only. “The Hearst Corp. announced Monday that it would stop publishing the 146-year old newspaper, Seattle’s oldest business, and cease delivery to more than 117,600 weekday readers. The company, however, said it would maintain, making it the nation’s largest daily newspaper to shift to an entirely digital news product.”

The paper’s history goes back to the 1860s. It had been in trouble for some time, and Hearst had put it up for sale in early January, when it said the paper would stop printing if no buyer was found within 60 days. This leaves with Seattle with one paper, the Seattle Times, itself in trouble.

Michelle Nicolosi, Executive Producer, is clearly an internet evangelist: “We’re going to break a lot of rules that newspaper Web sites stick to, and we are looking everywhere for efficiencies. We don’t feel like we have to cover everything ourselves. We’ll partner for some content; we won’t duplicate what the wire is reporting unless we have something unique to offer; we’ll continue to showcase the great content from our 150 or so reader bloggers and we’ll link offsite to content partners and competitors to create the best mix of news on our front page…”

“We don’t have reporters, editors or producers-everyone will do and be everything. Everyone will write, edit, take photos and shoot video, produce multimedia and curate the home page. That’ll be a training challenge for everyone, but we’re all up for the challenge and totally ready to pick up all these skills.”

This being the mdoern age, the publisher’s speech in the newsroom is on the web, here. “Tonight we’ll be putting the paper to bed for the last time,” Roger Oglesby told a silent newsroom Monday morning. “But the bloodline will live on.”


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