Paid Content interviews Paul Murphy of the FT on his plans for the paper’s lively (and free) online venture, Alphaville.
“FT Alphaville – comprising a UK finance blog, live stock commentary and an analyst community – is growing to cover Wall Street and other markets, but remains outside FT.com’s pay wall. The blog’s founder and editor Paul Murphy, who just relocated to New York, from where Alphaville will now be run, says the aim is to “create a 24-hour global financial blog” that’s free to all. “
“ Murphy says the expansion need not end there: “The plan is to go global… We’d like to replicate the way the investment banking industry works.” Does that mean hiring more journalists? “You could; really we have to follow reader demand. There’s clearly demand in the US and a growing demand in Asia.” Watch this space.