Journalism Online tests one-click paywall tool

Journalism Online's new venture

The one-click pay-to-view tool could transform some areas of journalism. We accept it for music and other online goodies; why not for news? (That isn’t a rhetorical question – there may well be good reasons why it doesn’t work for news).

The Guardian’s PaidContent has some screen shots and detail here on how it may work, based on a project by Journalism Online.

But: at least one industry veteran is very pessimistic about the prospects. 

Newspapers lost their last chance to hang together when it became clear yesterday that the wheels seemingly have come off Journalism Online, the ambitious, global pay-wall initiative launched last year by serial entrepreneur Steven Brill,” writes Alan Mutter, the venerable Newsosaur.

“After a year of trying to persuade publishers worldwide to join the universal content-vending system that he envisioned, Brill told the New York Times the only committed client he could identify was a Lilliputian daily in Lancaster, PA. Brill said more affiliates are on the way for a service he christened Press+.”

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