Facebook is increasingly being used as a way of reading the news – real news about real-world events, not just the tedious meanderings of self-obsessed friends.
ReadWriteWeb has an interesting article on the use of facebook as a news source. “Hard numbers have now confirmed that Facebook is already the biggest news reader on the web,” it says. Hitwise has some good stats and a good graph. “Last week, Google Reader accounted for .01% of upstream visits to News and Media websites, about the same level as a year ago. Google News accounted for 1.39% of visits and Facebook 3.52%.” Any facebook user will have noticed that friends increasingly link to news; and that news producers increasingly encourage staff to use Facebook as a means of distribution. “Facebook was the #4 source of visits to News and Media sites last week, after Google, Yahoo! and msn,” says Hitwise.
Many people use RSS readers like FeedDemon to read news; but for the casual browser, these are a bit intense and clunky. Facebook is easier: you encounter what your friends suggest, and that element of casual surprise that is part of the news experience is reproduced.
Facebook is increasingly aware of this, and targeting the phenomenon. “Late last week Facebook threw its hat in the ring and called on users to use its service as a news feed reader,” says ReadWriteWeb.
“Last week, Facebook’s Malorie Lucich posted to the company blog encouraging users set up their Facebook accounts for news reading. Lucich suggested becoming a “fan” of news organizations that publish to Facebook, then adding those connections to a dedicated “list” that only displays updates from news sources.”
Other news on social media use: a new survey from the Pew Research Center shows that blogging is (predictably) less fashionable and microblogging is (predictably) more fashionable, especially amongst the young. “Since 2006, blogging has dropped among teens and young adults while simultaneously rising among older adults. As the tools and technology embedded in social networking sites change, and use of the sites continues to grow, youth may be exchanging ‘macro-blogging’ for microblogging with status updates,” says the survey. Meanwhile, “Both teen and adult use of social networking sites has risen significantly, yet there are shifts and some drops in the proportion of teens using several social networking site features.”